Email Marketing Practice
Customers Share Their Success Stories with Customers:
Effective Email Marketing Campaigns and Best Practice Examples
Impressive Customer Stories on How They Use the CleverReach® Newsletter Tool
Get inspired – by the awesome, creative and clever newsletter examples our customers have shared. We here at CleverReach® are absolutely thrilled when we see the great mailing ideas our customers have and how great they are at implementing them. Every newsletter is unique, subject lines make subscribers click like crazy and some contents immediately start the inner cinema. Not only the newsletter itself is interesting, but also the concept behind it: What were the goals of their email marketing campaigns, what were their target groups, how have their campaigns performed? So why not learn from someone who’s already done all that stuff – and achieved fantastic results! Dive into creative tips and ideas from real best practice examples.
Be an inspiration to others: Have you implemented innovative and exciting newsletter campaigns for your business? Then we’d be over the moon if you shared your direct mailing examples and the campaign ideas behind them with us and other customers. Tell us your success story.
Success stories of our customers:
Vacationizr: Direct Customer Approach in Staff Leave Management Through Email Automation
The Goals & Challenges:
As the newly launched B2B product Vacationizr, a software for digitalization in staff leave management, is experiencing rapid growth, Ashampoo Systems GmbH & Co. KG was looking for a communication channel that would ensure direct contact with new customers from the moment an account is created. In addition, the system should be easy to understand and operate for the marketing and sales department currently being set up, and it should be easy to connect to existing systems.
Their requirements for an email marketing tool:
- Tool that takes new customers by the hand right from the start
- Easy-to-understand tool to be used by several departments (Marketing & Sales)
- Seamless integration into existing tools
- EU data protection compliance
The Results:
- Average open rates of more than 60%
- Optimization of first contact points between business and customer
- Increased user interaction
- Implementation of measures for reengaging customers
- Intuitive tool that several departments can use
Handlauf-Meyer: Email Marketing as the Channel for a Successful Online Shop in Craft Trade
Branch: Craft Trade / System: Shopware Online Shop
The goals & challenges:
Handlauf-Meyer.de has been relaunched as a shop at the beginning of 2019. Hand-crafted products (especially high-quality, handmade products) come at a price. Consequently, the challenge was on the one hand to address those customer groups who are looking for exactly these high-quality products and on the other hand to ensure to reach these very customer groups with cost-effective advertising measures in order to keep an attractive final price in their online shop.
Meyer-Grave now wanted to offer individualized products online at a calculable price using a standardized working method and at the same time generate demand beyond the usual demand for stair railings.
Their requirements for an email marketing tool:
- Addressing target groups without spreading loss
- Manageable advertising costs
The results:
- Initiation of a partner program for partner joineries by sending newsletters with CleverReach®
Annemarie Börlind: Digital customer care à la Börlind
Branch: Cosmetics & Beauty
The goals & challenges:
As part of the website relaunches for the natural cosmetics brands ANNEMARIE BÖRLIND and DADO SENS, Börlind GmbH decided to work with a new email marketing tool.
Their requirements for an email marketing tool:
- Attractive pricing models
- EU-compliant data protection
- Best possible user experience for newsletter subscribers
The results:
- A useful combination of different touchpoints for generating leads
- Strengthened customer loyalty through personalized content
tt-consulting: Strategic Email Marketing Campaigns and Newsletters
Branch: Tourism (Agency)
The goals & challenges:
The constant expansion of the tourism and catering market has led to a consequent need for companies to expand their business, particularly in digital terms: in this regard, a tool that has proved increasingly indispensable is the newsletter.
Their requirements for an email marketing tool:
- An email marketing tool that allows them to manage the email campaigns of different customers at the same time
- Usability and accessibility
- Wide variety of features
The results:
- 25,000,000,000 sent newsletters
- 70% opened newsletters
- 95% customers satisfaction due to email marketing campaigns
tt-consulting: Implementation of a newsletter to increase sales
Branch: Tourism (Agency)
The goals & challenges:
Agency customers have asked for the implementation of a newsletter to increase their sales. The email marketing software has to manage a huge amount of accounts and email contacts as well as ensure that the sent emails don’t end up in the spam folder.
Their requirements for an email marketing tool:
- Price-performance ratio
- High deliverability (CSA membership)
- Usability and accessibility
- Automation
The results:
- Increased booking performance due to high deliverability
- One account to manage different sub-accounts
- Staff can create newsletters and automation workflows independently
- Time and resource savings
Write your own success story now
We want to tell your success story and give practical examples to inspire others. Become a part of this story.
We’d like to know:
- What did you want to achieve with your email marketing / What was your biggest challenge?
- How did you tackle and solve the challenge?
- How did you achieve your goals with CleverReach®?
You’re a CleverReach® customer and want to tell your success story? Simply contact us. We’d love to share your story.
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